In early 2019 LG Electronics announced the world's first rollable OLED TV, the 65" Signature OLED TV R. The company later announced that it will ship the TV in the second half of 2019, but now LG is delaying the launch of its signature rollable OLED TV.
LG says that the OLED TV R will ship in Korea in "2019 or 2020", but that consumers elsewhere will have to wait longer - which probably means it does not have any plans to release it before 2021. According to TechRadar, the main reason is that LG is highly expensive and LG fears that it will be difficult to find a market outside of Korea for such a premium TV.
In January 2019 during CES Skyworth demonstrated a 88" 8K (7680x4320) OLED TV prototype, in addition to other OLED technologies. We have posted a photo of the Skyworth 88" OLED, but today this nice video from our friend Charbax was published that shows Skyoworth's CES booth, starting with the 88" OLED:
Philips announced its 2019/2020 TV range, with three OLED TVs at the top of its line. All of Philips' new OLED TVs support Dolby Atmos and Dolby Vision, HDR10+ and all feature its Ambilight surround LED Lighting feature. All the TVs use LGD's WRGB OLED TV panels, of course.
LG Display announced today that it started producing OLED TV panels at its 8.5-Gen OLED fab in Guangzhou, China. LG's new fab will have a monthly capacity of 60,000 substrates, which will be expanded to 90,000 by 2021.
LG says that by 2022, it will enable LGD to produce over 10 million OLED TV panels per year by 2022 - in its 8.5-gen fabs in Guangzhou and Paju, Korea (70,000 substrates per months) and its 10.5-Gen fab that it is now building in Paju. IHS expects LG to ship 5.5 million OLED TVs in 2020, 7.1 million in 2021 and over 10 million in 2022. In 2019 LG expects to ship 3.8 million units.
DSCC updated its display equipment spending forecast, and the company now expects LCD spending to stop completely in 2023 - as all new production lines from 2023 forward will be producing OLED displays (DSCC does not include other display technologies in this report, such as QDEL, e-paper and Micro-LEDs).
2019 will see 26% decrease in spending from 2018, with OLED spending down 64%. DSCC sees a rebound in 2020, where OLED spending will jump 132% due to new mobile flexible OLED lines in China.
HDTVTest says that they displayed varying content for 20 hours a day for more than 6 months (a total of over 3,700 hours). They also suggest to put the TV in standby mode rather than complete power-off so that the compensation cycles can run.
LG Electronics performed an interesting test comparing an OLED TV to an LCD LED TV to analyse the physical and emotional responses of viewers. The test was done on identical twins in the UK (Henry and William Wade), which viewed a Game of Thrones episode on LG's OLEDE9 TV and an 2013 LG LCD LED TV.
LG used Realeye's AI platform to analyse the facial expressions, head movements and body language of the twins, in addition to their hear rate. LG says that the test revealed that its OLED TV held 25% more attention than its 2013 TV, and that happiness was three times higher. The LG OLED TV provided a 15% more intense experience from a positive emotional standpoint.
According to a report from Korea's JoongAng Ilbo newspaper, LG Display has passed Apple's quality requirements and has started to produce AMOLED displays for Apple's next generation iPhone, to be announced in September.
According to JoongAng Ilbo, Apple aims to ship around 65 million units of its new smartphones, and has contracted LGD to produce between 6 to 7 million panels, around 10% of Apple's total needs. The rest will be produced by Samsung Display. LGD will produce the displays at its E6 production line in Paju, Korea.
IHS Markit says that LG Electronics is the leading European premium TV (over $2,500 in cost) vendor, with a market share of 33.3% in revenues and 38.7% in sales in Q1 2019. LG's strong OLED TV sales helped it increase its market share up from 22.9% (revenues) in 2018.
Samsung is the second European TV maker, with a market share of 25.2% (down from 42% in 2018). Sony's market share increased to 25.5% (up from 21.5%). Together Sony, LG and Samsung took up 84.1% of the market.