In October 2018, during the company's OLED Forum in china, Samsung detailed its future OLED technology roadmap, highlighting its sensor integration technologies. Samsung's vision includes putting a fingerprint sensor, a camera, speaker (Sound on Display) and also Haptic capabilities - all under or inside the OLED display.

SDC sensor integrated tech slide (Oct 2018)

In the Galaxy S10, Samsung drilled a small hole in the AMOLED display around the camera module. This is quite an achievement, and Samsung's Mobile Communication VP Yang Byung-duk now ways that the company aims to develop a full-screen smartphone display that will put the camera under the OLED without a hole. Byung-duk says that this is a challenging technology - and it will take at least 3 years to develop.

Byung-duk also says that the company is considering developing a solution similar to LG's Crystal Sound OLED (which was adopted in LG's G8 ThinQ smartphone). Samsung already demonstrated a "Sound On Display" prototype in May 2018.

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